Email Drip Campaign Templates
6 email drip campaign sequences — onboarding, re-engagement, upsell, cart recovery, and feedback. Copy, customise, and deploy.
Included Templates
Email 1: Welcome (Day 0)
Subject: Welcome to {{company}}! | Body: Welcome message, quick start guide link, key benefits recap, CTA: Complete Setup.
Email 2: Quick Win (Day 2)
Subject: Get your first win in 5 minutes | Body: Step-by-step guide to the #1 feature, screenshot walkthrough, CTA: Try It Now.
Email 3: Feature Discovery (Day 5)
Subject: 3 features you haven't tried yet | Body: Feature highlights with use cases, customer testimonial, CTA: Explore Features.
Email 4: Check-In (Day 7)
Subject: How's it going? | Body: Progress summary, offer help, link to docs, CTA: Talk to Support / I'm Great.
Email 1: We Miss You (Day 14)
Subject: We haven't seen you in a while | Body: What's new since last visit, special offer, CTA: Come Back.
Email 2: Incentive (Day 21)
Subject: {{discount}}% off to come back | Body: Discount code, product updates, urgency element, CTA: Claim Offer.
Email 3: Last Chance (Day 30)
Subject: Last chance — offer expires tomorrow | Body: Final reminder, social proof, deadline, CTA: Use Code Now.
Email 1: Reminder (1 hour)
Subject: You left something behind | Body: Cart items with images, subtotal, CTA: Complete Purchase.
Email 2: Incentive (24 hours)
Subject: Still thinking? Here's {{discount}}% off | Body: Cart items, discount code, urgency, CTA: Checkout Now.
Email 3: Final (48 hours)
Subject: Your cart is expiring | Body: Last reminder, scarcity messaging, CTA: Complete Order.
Email 1: Usage Milestone
Subject: You've hit {{milestone}}! | Body: Congratulate, show what's possible with upgrade, feature comparison, CTA: Upgrade Now.
Email 2: Feature Tease
Subject: Unlock {{feature}} with Pro | Body: Feature benefits, customer story, limited-time offer, CTA: See Plans.
Email 1: Product Survey
Subject: 2-minute survey — we value your input | Body: Survey introduction, estimated time, incentive (if any), CTA: Take Survey.
Email 2: Survey Reminder
Subject: Reminder — your feedback matters | Body: Brief reminder, survey link, deadline, CTA: Share Feedback.
How to Use
- 1
Open Broadcast Module
Go to Broadcast > Email Campaigns in Lodgestory. Click 'New Campaign' and select 'Drip Sequence'.
- 2
Choose a Sequence
Select the drip campaign type — onboarding, re-engagement, cart recovery, upsell, or feedback.
- 3
Customise Emails
Edit subject lines, email body, images, and CTAs. Replace placeholder variables with your brand details.
- 4
Set Timing & Triggers
Configure the delay between emails and the entry trigger (signup, cart abandonment, inactivity, etc.).
- 5
Test & Launch
Send test emails to yourself. Verify formatting, links, and tracking. Then activate the campaign.
Tips for Best Results
- Keep subject lines under 50 characters for best open rates on mobile
- Send the first email within 5 minutes of the trigger event
- Include one clear CTA per email — don't overwhelm with multiple actions
- A/B test subject lines with 10% of your audience before sending to the rest
- Respect unsubscribes immediately and include an easy opt-out in every email
Frequently Asked Questions
Can I A/B test drip campaign emails?
How are drip campaigns tracked?
Can I combine email drips with WhatsApp?
What happens if a user converts mid-sequence?
How do I ensure emails don't go to spam?
Start using these templates today
Included in every Lodgestory plan. Customise and send in minutes.