Template

WhatsApp Message Templates

25+ ready-to-use WhatsApp Business API message templates for marketing, utility, authentication, and OTP. Copy, customise, and deploy.

Included Templates

Product Launch Announcement

Hi {{1}}, exciting news! We just launched {{2}}. Check it out and get {{3}}% off for a limited time. [Shop Now]

Seasonal Sale

Hi {{1}}, our {{2}} sale is live! Save up to {{3}}% on everything. Offer ends {{4}}. [Browse Deals]

Loyalty Reward

Hi {{1}}, you've earned {{2}} reward points! Redeem them now for exclusive discounts. [Redeem Now]

Event Invitation

Hi {{1}}, you're invited to {{2}} on {{3}}. Reserve your spot today — limited seats available. [Register]

Re-Engagement

Hi {{1}}, we miss you! It's been a while since your last visit. Here's {{2}}% off your next order. [Shop Now]

Order Confirmation

Hi {{1}}, your order #{{2}} has been confirmed. Estimated delivery: {{3}}. Track your order here: {{4}}

Shipping Update

Hi {{1}}, your order #{{2}} has been shipped via {{3}}. Tracking number: {{4}}. [Track Order]

Delivery Confirmation

Hi {{1}}, your order #{{2}} has been delivered. We'd love your feedback — rate your experience. [Rate Now]

Appointment Reminder

Hi {{1}}, this is a reminder for your appointment on {{2}} at {{3}}. Reply CONFIRM to confirm or RESCHEDULE to change. [Confirm] [Reschedule]

Payment Confirmation

Hi {{1}}, we've received your payment of {{2}} for invoice #{{3}}. Transaction ID: {{4}}. Thank you!

Subscription Renewal

Hi {{1}}, your {{2}} subscription expires on {{3}}. Renew now to avoid interruption. [Renew Now]

Return Status

Hi {{1}}, your return request for order #{{2}} has been {{3}}. Refund of {{4}} will be processed within {{5}} business days.

Account Update

Hi {{1}}, your account details have been updated successfully. If you didn't make this change, contact us immediately. [Contact Support]

OTP Verification

Your verification code is {{1}}. This code expires in {{2}} minutes. Do not share this code with anyone.

Login Alert

Hi {{1}}, a new login was detected on your account from {{2}} at {{3}}. If this wasn't you, secure your account now. [Secure Account]

Password Reset

Hi {{1}}, use code {{2}} to reset your password. This code expires in {{3}} minutes. If you didn't request this, ignore this message.

Ticket Created

Hi {{1}}, your support ticket #{{2}} has been created. Our team will respond within {{3}} hours. [View Ticket]

Ticket Resolved

Hi {{1}}, your support ticket #{{2}} has been resolved. Please rate your experience. [Rate Support]

CSAT Survey

Hi {{1}}, how was your experience with our support team? Rate us from 1-5. [1] [2] [3] [4] [5]

Escalation Notice

Hi {{1}}, your ticket #{{2}} has been escalated to our senior team. We'll provide an update within {{3}} hours.

Booking Confirmation

Hi {{1}}, your booking for {{2}} on {{3}} is confirmed. Booking ID: {{4}}. [View Booking] [Modify]

Check-In Reminder

Hi {{1}}, your check-in for {{2}} is tomorrow at {{3}}. Here are your check-in instructions: {{4}}. [Get Directions]

Post-Stay Review

Hi {{1}}, thank you for staying at {{2}}! We'd love your feedback. [Leave a Review]

Payment Link

Hi {{1}}, here's your payment link for {{2}} of amount {{3}}. Pay securely online. [Pay Now]

Payment Reminder

Hi {{1}}, your payment of {{2}} for {{3}} is due on {{4}}. Pay now to avoid late fees. [Pay Now]

How to Use

  1. 1

    Go to WhatsApp Templates

    Navigate to Settings > Channels > WhatsApp > Message Templates in Lodgestory.

  2. 2

    Create New Template

    Click 'New Template' and select the category (Marketing, Utility, or Authentication).

  3. 3

    Copy & Customise

    Paste the template content and replace the placeholder variables ({{1}}, {{2}}, etc.) with your dynamic field names.

  4. 4

    Add Buttons

    Add quick reply or call-to-action buttons as shown in the template. Configure the button URL or phone number.

  5. 5

    Submit for Approval

    Submit the template to Meta for approval. Approval typically takes 1-24 hours.

Tips for Best Results

  • Keep marketing templates under 1024 characters for best delivery rates
  • Use utility templates for transactional messages — they have higher delivery priority
  • Include a clear call-to-action button in every template
  • Test templates with a small audience before broadcasting to your full list
  • Use the {{1}}, {{2}} format for variables — Lodgestory maps these to contact fields automatically
  • Authentication templates require a one-time password (OTP) copy button for best UX

Frequently Asked Questions

How do I get WhatsApp message templates approved?
Submit templates through Lodgestory's template manager. Meta reviews each template and approves it within 1-24 hours. Templates must follow Meta's commerce policy and template guidelines.
What are the different template categories?
WhatsApp has three categories: Marketing (promotions, offers), Utility (order updates, alerts), and Authentication (OTP, login codes). Each category has different pricing and delivery priority.
Can I include images in templates?
Yes. WhatsApp templates support header media — images, videos, or documents. Configure the media header when creating the template in Lodgestory.
What variables can I use?
Templates use numbered placeholders ({{1}}, {{2}}, etc.) that Lodgestory maps to contact fields, order data, or custom values when sending.
How many templates can I create?
Meta allows up to 250 message templates per WhatsApp Business Account. Lodgestory supports all 250 with version management.

Start using these templates today

Included in every Lodgestory plan. Customise and send in minutes.

25+ WhatsApp Message Template Examples for Business | Lodgestory by Inboxcentral