CRM & Sales

Salesforce

Enterprise-grade CRM sync. Contacts, cases, and conversations flow between Lodgestory and Salesforce in real-time.

What is the Salesforce integration?

Salesforce is the world's #1 CRM platform used by enterprises for sales, service, and marketing. Lodgestory's Salesforce integration syncs contacts, cases, and conversation data bi-directionally, giving your team full customer context across every channel.

How it works

Lodgestory connects to Salesforce via REST API and Platform Events. Conversations from WhatsApp, Email, SMS, and Voice are logged as Salesforce activities. Cases created in Lodgestory sync to Salesforce Service Cloud in real-time.

Key Features

Contact & Lead Sync

Contacts from WhatsApp, SMS, and Email are automatically matched or created in Salesforce with channel source and conversation tags.

Case Management

Lodgestory tickets map to Salesforce cases. Status, priority, and resolution notes sync bi-directionally.

Activity Logging

Every message, call, and email is logged as a Salesforce activity on the contact record for complete interaction history.

Custom Object Mapping

Map Lodgestory data to Salesforce custom objects for industry-specific workflows and reporting.

Setup Steps

  1. 1

    Connect Salesforce

    Navigate to Settings > Integrations > Salesforce. Authenticate via OAuth 2.0 with your Salesforce org.

  2. 2

    Map Objects

    Map Lodgestory contacts to Salesforce Contacts/Leads and tickets to Cases. Configure custom object mappings.

  3. 3

    Configure Sync Rules

    Set sync direction, field mappings, and conflict resolution. Choose which record types to sync.

  4. 4

    Set Up Platform Events

    Enable Salesforce Platform Events for real-time bi-directional updates between both systems.

  5. 5

    Validate & Deploy

    Test with sample contacts and cases. Verify data flows correctly before enabling for all users.

Use Cases

Service Cloud Integration

Support cases from WhatsApp and Email appear in Salesforce Service Cloud. Agents can work in either platform with data staying in sync.

Sales Pipeline Tracking

When a WhatsApp lead is qualified by an AI agent, Lodgestory creates a Salesforce opportunity with full conversation context.

Customer 360 View

Salesforce users see all Lodgestory interactions — WhatsApp, SMS, Email, Voice — on the contact timeline for a complete customer view.

Frequently Asked Questions

Does the Salesforce integration support bi-directional sync?
Yes. Contacts, cases, and activities sync bi-directionally between Lodgestory and Salesforce via Platform Events and REST APIs.
Which Salesforce editions are supported?
The integration works with Salesforce Professional, Enterprise, and Unlimited editions. Salesforce Essentials is supported for contact sync only.
Can I map custom Salesforce objects?
Yes. You can map Lodgestory data to any Salesforce standard or custom object, including custom fields and record types.
How is data security handled?
All data transfer is encrypted via TLS 1.2+. The integration uses Salesforce OAuth 2.0 and respects your Salesforce field-level security and sharing rules.
Is there a setup fee?
No. The Salesforce integration is included in Lodgestory Enterprise plans. Contact sales for pricing details.

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Salesforce CRM Integration for Omnichannel Messaging | Lodgestory by Inboxcentral