Click-to-Call
A button that initiates a phone call directly from a website or app.
Definition
Click-to-call is a feature that allows customers to initiate a phone call with a business by clicking a button on a website, app, or message. The call can be routed through VoIP, SIP, or traditional telephony.
In Depth
Click-to-call reduces friction in the customer journey by eliminating the need to manually dial a number. Modern implementations use WebRTC for browser-based calls or SIP for traditional telephony routing. Analytics track call volume, duration, and conversion rates.
Lodgestory supports click-to-call widgets that route through integrated telephony providers like Tata Tele, Ozonetel, and Airtel.
Related Terms
IVR (Interactive Voice Response)
An automated phone system that routes callers using voice or keypad input.
SIP (Session Initiation Protocol)
A signalling protocol for initiating and managing voice and video calls.
SIP Trunking
A service that connects a business phone system to the PSTN via the internet.
See it in action
Learn how Lodgestory implements this concept in the Voice & IVR feature.
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