WhatsApp Cloud API
Meta's hosted version of the WhatsApp Business API.
Definition
WhatsApp Cloud API is Meta's directly hosted version of the WhatsApp Business API. Unlike the on-premise API (which BSPs host), the Cloud API is hosted on Meta's servers, offering simpler setup and automatic updates.
In Depth
The Cloud API provides the same functionality as the on-premise API — template messages, interactive messages, media, catalogs, and payments — but with easier setup, faster feature releases, and no hosting costs. BSPs like Lodgestory build on top of the Cloud API to provide unified inbox, automation, and analytics layers.
Lodgestory uses the WhatsApp Cloud API as its foundation, providing all API capabilities plus a no-code interface for teams.
Related Terms
BSP (Business Solution Provider)
An official Meta partner authorised to provide WhatsApp Business API access.
24-Hour Messaging Window
WhatsApp's rule limiting free-form replies to 24 hours after the last customer message.
WhatsApp Message Template
A pre-approved message format required for initiating WhatsApp conversations.
See it in action
Learn how Lodgestory implements this concept in the WhatsApp Business API feature.
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