BSP (Business Solution Provider)
An official Meta partner authorised to provide WhatsApp Business API access.
Definition
A Business Solution Provider (BSP) is a company authorised by Meta to provide businesses with access to the WhatsApp Business API. BSPs handle API hosting, message template approvals, technical support, and compliance management.
In Depth
Choosing a BSP is the first step in adopting WhatsApp Business API. Key evaluation criteria include pricing model (per-conversation vs per-message), template approval speed, uptime SLA, support quality, and additional features like chatbot builders and analytics dashboards.
Lodgestory is an official Meta BSP, offering direct WhatsApp Cloud API access with built-in template management, broadcast tools, and a unified inbox.
See it in action
Learn how Lodgestory implements this concept in the WhatsApp Business API feature.
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