WhatsApp Message Template
A pre-approved message format required for initiating WhatsApp conversations.
Definition
A WhatsApp message template is a pre-approved, structured message that businesses must use to initiate conversations outside the 24-hour messaging window. Templates are submitted to Meta for review and must comply with WhatsApp's commerce and business policies.
In Depth
Templates support categories (marketing, utility, authentication), dynamic variables ({{1}}, {{2}}), header types (text, image, video, document), body text, footer, and interactive buttons (quick reply, URL, call). Approval typically takes 24–48 hours.
Lodgestory provides a template management interface for creating, submitting, tracking, and using WhatsApp message templates across conversations and broadcast campaigns.
Related Terms
Broadcast Campaign
A mass messaging campaign sent to a large audience simultaneously.
BSP (Business Solution Provider)
An official Meta partner authorised to provide WhatsApp Business API access.
24-Hour Messaging Window
WhatsApp's rule limiting free-form replies to 24 hours after the last customer message.
WhatsApp Cloud API
Meta's hosted version of the WhatsApp Business API.
See it in action
Learn how Lodgestory implements this concept in the WhatsApp Business API feature.
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