CDP (Customer Data Platform)
A system that unifies customer data from multiple sources into a single profile.
Definition
A Customer Data Platform (CDP) is software that collects, unifies, and activates customer data from multiple touchpoints — website, app, CRM, support tickets, messaging — into a single, persistent customer profile.
In Depth
CDPs differ from CRMs (which focus on sales interactions) and DMPs (which handle anonymous advertising data). A CDP creates a 360-degree customer view that enables personalised messaging, segmentation, and journey orchestration.
Lodgestory syncs conversation history and customer attributes with popular CDPs and CRMs, enabling agents and bots to access unified profiles during conversations.
See it in action
Learn how Lodgestory implements this concept in the Ticketing CRM Sync feature.
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